Principal SEO Strategist at Course Hero

Course Hero is scaling. We are seeking an experienced, highly motivated Principal SEO Strategist to help lead and drive our SEO efforts. You will work with dedicated engineering and AI resources to improve SEO at scale. We have 100M+ indexed pages, 1B+ pageviews/year, 100M+ users/year, and are an Alexa top ~200 US site.

The SEO team is a key part of our growth strategy. We are a company that understands SEO: It is at our core and the way we communicate about growth.

If you enjoy growing rankings on hundreds of thousands of keywords and working on millions of pieces of new and SEO-friendly content, this role is for you.

Here are some ways you’ll make an impact:

• Develop a strategic roadmap that will result in organic traffic growth
• Work with engineering counterparts to make sure strategic direction is being realized, i.e. answer clarifying questions, verify solutions meet the goals
• Define and make improvements on KPIs, success metrics, and other analytics to gauge SEO health and understand organic search performance
• Perform large-scale keyword research and search market analysis
• Identify SEO standard methodologies and areas for improvement and drive those initiatives
• Evaluate experimental results and push forward next steps at a fast pace
• Identify and analyze competitor techniques, as well as benchmark Course Hero’s performance against theirs
• Gather and draw insights from data that can help define areas of SEO optimization
• Collaborate with our analytics team and use data-minded approaches to help guide your decisions and continuously improve our SEO health

Are you our Principal SEO Strategist?

• BA/BS degree in a quantitative field, eg. Economics, Mathematics, or Statistics
• 5+ years of SEO experience
• Lead large sites (over 10 million pages) with significant organic search traffic
• Track record of earned business wins through SEO
• Shown success in utilizing analytics to provide strategic recommendations and drive concrete action.
• 2+ years of SQL experience
• Ability to articulate SEO ideas, strategies, and tactics to audiences with varying knowledge of SEO (novices to technical specialists)
• Ability to thrive with change and creatively solve problems
• Validated understanding of web analytics, algorithm changes, and the nuances of links within the SEO ecosystem
• Deep understanding and experience with Google Search Console and Google Analytics
• Familiar with tools such as Screaming Frog, SEMRush, DeepCrawl, Botify, etc.

Bonus Points:

• Experience with SEO A/B testing

Benefits & Perks:

• Competitive salary and stock options
• Full medical coverage (medical, dental, vision)
• 401(k) program with match
• Education Reimbursement
• Quarterly team events and outings (Sporting Events, Escape Rooms, Go-Kart Racing, Karaoke, Bowling and much more)
• Free lunches twice a week, on-site cafe discount, plus an endless snack and drink supply
• Onsite gym – Pacific Shores Center – Classes – Pool – Spa – Rock Wall - Massages
• Commuter benefits, shuttle service from Redwood City, and cell-phone allowance
• 10K Local Move Program to move within 10 miles of our office
• 16 weeks of paid parental leave
• 8 hours per quarter paid time for volunteering for a cause of your choice
• Front row seat to Master Educator lectures – check out videos on our LinkedIn Career Page