Director of Product Marketing at BlueVine

BlueVine logo


(2 open jobs)

BlueVine gives small businesses a flexible line of credit to run their business or an advance on their invoices to meet payroll, buy supplies or grow.

Job title
Director of Product Marketing
Job listing last updated at
Aug 19, 2020
Job listing location
Redwood City, CA
Job listing source
Job listing link
External link
Bay Area company location: 401 Warren St #300, Redwood City CA

Job description

Small business success begins with better banking. That’s where we come in. BlueVine is a leader in small business banking - providing smart, fast and easy-to-use solutions specifically designed with small business owners in mind. We’ve helped 20,000+ businesses since we started in 2013, funding more than $2.5 billion in working capital through our pioneering online platform. Headquartered in Redwood City, CA (across the RWC CalTrain station), BlueVine is backed by leading investors including Menlo Ventures, Lightspeed Ventures, Citi Ventures, SVB Financial, Nationwide Insurance, M12 (Microsoft’s Venture Arm).

As Director of Product Marketing at BlueVine, you will lead all of our product marketing efforts and establish BlueVine as a best in class brand for small businesses. The Director of Product Marketing will act as the voice of the customer, help us better position our existing as well as new products, optimize our customer’s lifecycle and influence the direction of our product roadmap.



  • Develop, retain and grow a world class product marketing team
  • Synthesize client insights derived from surveys and/or interviews and insights derived from market and/or competitive research in order to guide our roadmap
  • Articulate our key benefits, market differentiation, client value, and the positioning of our products across channels
  • Partner with Product and Design teams to determine the right product offerings and features for our clients and prospective clients and ensure consistent branding across all client facing materials
  • Partner with Channel leads to create, brochures, webinars, product videos, case studies, white papers, sales presentations, conference collateral with consistent branding
  • Own our website and partner with Growth Marketing to drive conversion at all levels of the new and existing client funnels via relevant methods (e.g. site optimization, email, knowledge base content, sales training)
  • Develop and execute on product launches and go to market strategy
  • Support PR efforts by lending product knowledge and positioning for awards, speaking submissions, and other media needs
  • Drive passion for BlueVine’s brand and take ownership over final outputs, including: writing, editing, and proofreading with an attention to detail



  • Bachelor's degree (advanced degree preferred)
  • 5-10+ years of product marketing experience
  • Demonstrated ability to execute on both small and large-scale product launches
  • Able to work successfully with senior executives s and partners
  • Demonstrated ability to attract, retain and grow a world class marketing team
  • Reputation for being a strong cross functional and cultural leader
  • Passion for helping small businesses



  • Receive over $1,000 annually for a wellness benefit of your choice
  • Free commuter benefits - CalTrain passes for SF employees and a monthly parking allowance 
  • Weekly catered lunches
  • Unlimited snacks in fully stocked kitchens
  • Generous PTO and holidays
  • Excellent health coverage and life insurance benefits
  • Generous, paid parental leave which covers up to 15 weeks
  • 401K with an immediate 3% company match
  • Pet-friendly HQ

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